A Gutenberg block theme for beauty, cosmetics and skincare stores. It offers five homepage designs, four style variations, WooCommerce shop and checkout layouts, and optional tools for quick view, AJAX cart buttons and wishlists.

Key features

  • Five Gutenberg homepage designs
  • WooCommerce shop and checkout layouts
  • Optional quick view and AJAX cart tools

About Rove - Beauty and Skincare WooCommerce Theme

Rove is a Gutenberg block theme for beauty, cosmetics and skincare shops that want a warm, editorial look. It runs WooCommerce for the store itself and uses the WordPress Site Editor for layout, so pages are shaped with blocks rather than a separate page builder. Five homepage designs give you a clear starting point for the front of the store.

What's included

  • Five editable homepage designs built from native blocks and reusable patterns
  • WooCommerce layouts for the shop, single products, the cart, checkout and the account area
  • Order tracking and account recovery screens
  • Product galleries with a thumbnail strip and PhotoSwipe support
  • Layouts for journal posts, articles, about and contact pages, policies, search and archives
  • Optional Rove Store Tools plugin: quick view, variants, AJAX cart buttons, a cart drawer and wishlist
  • Optional Rove Demo Import plugin for demo pages, products and images
  • Four Gutenberg style variations with color and typography controls

Built with

Rove is built for WordPress 6.8 or newer and PHP 7.4 or newer, with WooCommerce providing the store features. Motion uses the theme's own animation code, so no GSAP license is needed. Contact Form 7 and Mailchimp for WordPress are optional extras that you install separately.

Good to know

Store features depend on WooCommerce, which you install and configure yourself. Newsletter and contact services need their own setup. The demo products, copy and comments are illustrative, so replace them before launch. The included English guide has annotated Gutenberg screenshots to help you through setup. Reduced-motion preferences are respected, and the layouts are responsive.

View the live demo

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Rove - Beauty and Skincare WooCommerce Theme

By Atelier ThemesWordPress themeWooCommerceResponsive
1 / 6
Live preview(opens in a new tab)

What is Rove?

Rove suits beauty brands, skincare labels and cosmetics shops that sell online through WooCommerce and want an editorial feel without heavy customization. The live demo shows the five homepage options, the shop and product layouts, and the cart drawer working with WooCommerce. Four color variations let you change the palette quickly. The package also includes the optional companion tools and an English guide.

Best for

  • Beauty and skincare brands
  • Cosmetics and makeup shops
  • Independent WooCommerce stores

Highlights

  • Five editable homepage designs
  • Four Gutenberg style variations
  • Optional Store Tools and Demo Import plugins
  • WooCommerce shop, cart and checkout layouts
  • Reduced-motion support in native animations

Pages in the demo

  • Shop
  • Product Details
  • Cart
  • Checkout
  • Customer Account
  • Policy
  • Journal
  • About
  • Contact
  • Search
  • Archive

At a glance

TypeWordPress theme
Built withWooCommerce, Gutenberg
Compatible withBlock Editor, Contact Form 7
Files includedHTML, CSS, JavaScript, PHP
LayoutResponsive
Grid12 columns
BrowsersChrome
DocumentationOnline documentation
Live demoOpen the live demo
LicensesRegular $63 · Extended $123
Support6 months from the seller, via the manob.ai ticket system
SellerAtelier Themes
Listed on manob.aiNovember 2026

Frequently asked questions

What do I need to use Rove?

A self-hosted WordPress site (the WordPress.org software on your own hosting) where you can upload a theme.

Can I see a live demo of Rove before buying?

Yes. The Live preview button on this page opens the seller's live demo, so you can click through it before you buy.

Which license do I need for Rove?

The Regular License ($63) covers one end product, made by you or for one client, whose end users are not charged. The Extended License ($123) covers one end product whose end users are charged. Prices include the buyer fee. Neither license lets you redistribute the source files as they are.

Is support included with Rove?

Yes. Every purchase includes 6 months of support from Atelier Themes through the manob.ai ticket system.

From the seller

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Tags: wordpress, woocommerce, skincare, beauty, cosmetics, gutenberg, ecommerce, responsive, minimal, block theme, storefront, shop, wellness, editorial, wishlist